Local Businesses

- Go on to your local areas (within a 5 km radius), find restaurants/hotels/bars / gyms/shops / e.t.c
- Use Google Maps to get information about different businesses operating in your locals
- Show them how your services can help their business attract more customers
- Must do some background checks and get fully prepared before approaching any local businesses
- For background check, consider :
> What is their business?
> What may be some of the problems they may be facing, their pain point?
> What are the Services you can provide them?
> How can you help in improving and scaling their business??

- Show them your results with your previous Clients/ Testimonials
- Show them your portfolio, win their trust, and close the deal

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Video
Coversation btw freelacner and the shop owner.
The whole conversation from start to end

Documents
Ppt or pdf file

Facebook Optimization

Must do ( to appear authentic ) :
- Bio :
> Conveys who you help with and what is your service
> Have a Call booking link ( so that anyone can schedule a call ) [ Tool: calendly.com | acuityscheduling.com ]

- Profile Picture: Semi-professional, Friendly and Approachable (Face should be visible) [Tools: remove.bg | pfpmaker.com ]
- Cover Banner: With Your service + Contact + Website Link ( if any ) [ Tools: use canva.com ]

Content Creation
- Share Valuable knowledge about your fields
- Make Posts addressing the Pain Points of your Clients
- Share Screenshots of results you have got
- Post content on different Groups ( Strategy 4 )
- Post / Talk regularly about your business and your services
- Engage with your posts and your peer posts and provide value in your comments.

Friends
- With other freelancers providing same service
- with Top freelancers in any niche

Renound Profile Examples :
Saurabh Bhatnagar

Video
Shows profile of before and after optmization of
FB profile
How no one was even looking to his profiles ?

How the visibility of his profile and orders increased
as he optimised the profile and started posting

Facebook Groups

Pre-requisites: Strategy 3 ( Facebook Optimization ) ( Link )
- There are many Facebook groups where you can get freelance work easily.
- Join groups in your niche
- Two types of Groups
> General Freelancing Groups ( For all kinds of Freelancers)
> Niche Groups ( For only niche-specific Freelancers )

- Find General Freelance Groups :
> Facebook > Search > "Freelancing / Freelancer / Freelance /etc "
> Avoid Groups that have spammy posts, get quick rich posts, e.t.c
> Filter by "Group"

- Find Niche Groups :
> Keyword search "Content Writer / Content Writing / Content Writing Jobs
> Join groups that are genuine and are not spammy

- Make Connections and Engage with your audience.
- Be active in those groups, and add value to those groups
- Establish yourself, by providing value

Disadvantages
- Groups keep changing every time
- Some Groups are full of scammers
- Group admin doesn't take care of the groups and thus it becomes scammy

Some of the Good and Researched Groups ( latest data ) :
Freelance Groups :
Successful Female Entrepreneurs
Freelancer USA
Graphic Designer
Freelancer

Video
How to find your group ?
- Show startegy on how to evaluate wether the group is legit or not ?
- What are the points to consider while joining a group ?
- How to find a legit group ?
- Show some examples of scammy groups as well.

- How to find legit people and network with them.

Documents
Ppt or pdf file
Will contain checklist

Very Important

- On the Creator mode (Link to video )
- Cover Picture: Showing your service, your USP. ( use canva.com ]
- Profile Picture: Professional, Approachable, ( Face should be visible clearly) [Tools: remove.bg |pfpmaker.com]
- Your Story: only Relevant points, that prove your skills
- Title: Keyword Optimised with ur service included
- Talk about: put in your services, related services, your fields, etc.
- Have a Call booking link ( so that anyone can schedule a call ) [ Tool: calendly.com |acuityscheduling.com] - Contact Info: Email, Personal / Portfolio website (if any), Company Website, Youtube Channel link
- Featured: Work Samples, Achievements

- About :
> Only Headings and Bullet Points ( No long paragraphs )
> List down your services, how you help people, and what results you can get.
> How your services have helped businesses grow
> Keyword Rich and associated with your service
- Experiences: List down all your experiences, with a proper description ( in bullet points )
- Skills: Add your Primary service keywords as Skill

- Endorsements :
> To start can ask common friends to endorse
> As the network grows, and as you do work with more people, can ask them to endorse.

- Recommendation :
> Ask previous clients to give you Recommendations as a Thank you
> 2 to 3 recommendations are very Ideal for a good Profile
- Use Resume Worded to rate and improve your profile. (Tool: https://resumeworded.com/)

Important Metrics for Linkedin :
- What groups of people are seeing your profile
- Who saw your profile
- Your profile search appearance per week
- Search Dashboard Stats
- Search Appearances
- Where your searchers works
- Keywords your searchers used
Content Creation on Linkedin :

Post :
> About your work
> Results you have got with your work
> Try to be unique
> Use ample sentence breaks
> Trending Contents
> Myth Busting Posts
> Inspiration from Competitors
> Address the Client's pain point while making content
> Any good or bad previous client experiences
> Leave a CTA / Question / Link at the end
> Be Consistence with posting and engaging

The trick to network - Search Hashtag related to your services, and post a meaningful and valuable comment on it (10 posts per day )
For Jobs : #freelancer, #hiring, #jobs, #graphic Designer, #digitalmarketer
Connection :
- Connect with all kinds of Freelancers
- Connect with Small Agency Owners
- Connect with Small and recently Funded Startups
- Connect with freelancers in the same domain as yours.
- Connect with whom you think can be your potential client in the future.
- Get top Competitors and see their top commentators
- Send a Personalised note with your requests.

Note Samples :
Hey_[First Name]_, came across your latest post on___. Cannot stop me from checking your other posts and Profile.
I think there's a lot to learn from you.
I Would love to stay connected.
-----------------------------------------
Hey _[First Name], your LinkedIn profile is so great.
You put out informative and Valuable posts.
There's a lot one can learn from you.
Would like to connect since this field __ has always interested me.
-----------------------------------------
Hey [ First name], we had a brief comment conversation on ___ and I'd love to chat further.
-----------------------------------------
Some renowned Profiles to Get Inspiration :
Vedika Bhaia Saheli Chatterjee

- Switch to Professional / Business Account
- Convert to Public Account
- Name: Add a keyword of your niche in your name ( helps appear in the search result, eg: digitalpratik, graphicswitharu, contentwriter_rish )
- Bio
> Mention who you are
> Your Services, & how it helps
> Have a CTA
> Have a LInktree link ( https://linktr.ee/ )
> Use Emojis
> Can use the Highlight Features
> Can check competitor's profile for inspiration
> Have a Call booking link ( so that anyone can schedule a call ) [Tool:calendly.com | acuityscheduling.com]
Profile Picture: SemiProfessional, Friendly, ( Face should be visible clearly ) [Tools: remove.bg | pfpmaker.com ]
Highlights: Depends on your field, at least 4, Have different Categories of your niche
Content Creation :
Image/Carousel Posts :
> Post 5 days a week consistently
> Use relevant hashtags associated with your niche keywords
> Tag the top-performing accounts/people in your posts
> Location: Can give any Metro cities

Tools: canva.com
Reels :
> Provide Value
> Help with tools that make work easy
> Go with the trend
> See what competitors are doing
> Tools: Inshot app, KineMaster app, Canva Video Editor
Content Scheduling
- Helps you with being consistency
- Tool: Facebook Creator Studio, Later, etc.
Strategies to Get Clients :
- Post regularly with your audience
- Make a page about your services and put content on it regularly
- Send a message offering a few free services to legit profiles
- Chat with the people around their lives and gradually ask them within a couple of days if they need your services.
- Start a conversation with an appreciation for their profiles, questions about their niche, e.t.c
- Leave a nice comment on your lookalike clients
- Follow them if necessary
- The main goal is to have their attention

- Platforms like Fiverr, Upwork, and Freelancer have been saturated
- It is very difficult for any new freelancer to start their journey with these platforms

Less Popular Plaforms :
- Less popular platforms are good to start your freelancing journey.
- Have less competition
- Make a very good portfolio on these less freelancing websites

Some Legit Less Popular Platforms (* we keep updating this list) :
- PeoplePerHours
- Toptal
- Twine
- Freelancer club

Cons :
Risk Involved:
-Some Fake Clients
- Clients may be very less.
- Platform may be not legit.
- Payment Issue
- Fake website

Do your own research before joining any freelancing websites.

Video
What are some of the Freelacning websites ?
Risk involved in these platforms
Pros of Less Propular Freelacning sites
numbers

- Find some small agencies near you providing digital services ( Digital Marketing Agencies, Small web development companies, ).
- Can also target Agencies in some renowned cities like ( Newyork, California, Bangalore, Delhi, e.t.c )
- Use Google and Google Maps to find it.
- Share your best works, testimonials, previous works, and clients you have worked with previously with them.
- Share your best works, testimonials, previous works, and clients you have worked with previously with them.
- Have a very clear contract in place and exchange workloads and even clients with commission cut


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- Ask fellow freelancers for referrals for 10-20 % commission
- Reach out to popular freelancers in your niche and offer to help them
- Make a community of freelancers and exchange the works.

Pors :
Get to learn many advanced things
Will get a chance to work with big project
Will have an opportunity to network with big players in your domain, and this will get you more work.


Share this section with your Friends ( Link )

Ask your existing clients for referrals for 10-20 % discount
- Can also ask for referrals from your friends or family or relatives.
- Do the best of your job
- Get 70% or 80% of the payment
- For the rest of the amount, ask for any referrals
- And can do the same thing for the next client as well
- Build a very good relationship with the client
- Eg: If you are working with a client with a contract of 20k dollars then you can get 18k payment for the completion of work, and ask for a referral for the next 2k dollars.

Fact: If you ask, 95% of the people will refer you.

- Since you already have experience in your domain, you can offer advice to the freelancers who are just starting now.
- Don't think that you will complete the whole course and after that start posting and trying to build a personal brand
- Learning/ Doing courses and Posting what you learned / Sharing knowledge should go side by side.
- Offer free calls, answers question asked in social media posts.
- Give your 2 cents in the posts related to your nices.
- Engage with people
- Offer a lot of Free advice and help online

Example: -
- Show two person
Person A :
Day 1 : Start to develope a skill
Day 2 : Learn from different sources like , Google, YouTube, Courses,Blogs e.t.c
Day 28: Consumes a lot of content around that topic on social media
Day 62 : Finishes the courses, Youtube Playlists, blogs

Day 85 :After finishing the coursess and all the other media from which he is learning, starts to post on social media.


Person B :
Day 1 : Starts to develope the same skill as Person A
Day 2 : Starts using the same resources as Person A

Day 6 : Starts Posting / Taking / Sharing knowledge which she has gained till now.

Day 7 : Continue to learn and develope that skill

Day 10 : Posts again something new / some tricks / tips of that skill

Day 11 : Continue to Learn

Day 13 : Continue to regularly posting on social media, sharing knowledge, tips, tricks, about that skill Posting with increased Frequence day by day
Day 20 : People start engaging with her posts.

Day 30 : She is being approached by Clients who need her, service
Day 31 : She start to work on different real world paid projects, as well as she contiune her course as well.
Day Inifinite : And both the process never ends.

Pre-requisites :
Strategy 3 ( Facebook Optimization )
Strategy 5 ( Linkedin Optimization )
Strategy 6 ( Instagram Optimization )

Before Cold messaging / sending a connection request to anyone :
> Know their background
> Know what they are doing, which field they are in,
> Check out their posts, on different social handles.
> Check out their profile, on different social handles
> Know if they have youtube channels or not.?
> Know the kind of posts they generally post about.
> Engage with their posts on a very frequent basis on different social handles

Tips :
- Have a very professional approach
- Keep it very personalized
- Keep all about them
- Address by name
- Build the momentum and keep the conversation going
- Try relating with the professional work

Message Templates :

Hey_[First Name]_, came across your latest post on___. Cannot stop me from checking your other posts and Profile.
I think there's a lot to learn from you.
I Would love to stay connected.
-----------------------------------------
Hey _[First Name], your LinkedIn profile is so great!.
You put out informative and Valuable posts.
There's a lot one can learn from you.
Would like to connect since this field __ has always interested me.
-----------------------------------------
Hey [ First name], we had a brief comment conversation on ___ and I'd love to chat further.
-----------------------------------------
More template here ( Link )

Know more about this in Communication Page (Link)
Share this Section ( Link )

- Use YourStory and TechCrunch to get the lattest information on startups/ businesses which are growing or have recently got funded.
- Try approaching them for work

Before Approaching :
> Find their company's LinkedIn Profiles
> Get in touch with their employees
> Try to understand their business model
> Understand in which sector they operate in
> What may be their pain point
> How can your service help them?
> If possible get the email address of employees in that company
> Make a demo project to give them for free, i.e. add value for them for free
> Make it to show them in your first interaction

Websites to get updated on startup funding news :
-YourStory
-TechCrunch

Approach hack :
- Get in Touch with people in the department in which you intend to get a gig.
- Get in Touch with HR.
- Show your work
- Show your portfolio of previous clients you have worked with and testimonials

- Free Discovery call ( to understand the client's need and add a good amount of value )
- Free one-on-one consultation call on their business improvements.
- Can host a free webinar
- Make a freebie for ur ideal client and share it inside community groups to make an email list
- Offer a free trial inside community FB groups
- One-week free trial service / Two free service
- Make free 20 to 30 designs, blur them while posting, and post them, and then you can ask people's email to send them these designs for free to their mails
- Do free work at the start to get some experience ( * be very specific about it )
- Add value for free in your community

Examples :-
Content writer: Write one blog for free
Graphic Designer: Make one graphic designer
Web Developer: Free consultation ( Tell them about online presences, )
Marketer: Get to know all about the marketing that the business is doing and tell can give them advice on some improvements that can be done.
Copywriters : Check their landing pages, and ads | Write a copy for them

Video :
How you can provide free service ?

- Find agencies or companies that offer the same service as you
- Use Google search or Google Maps to find these agencies
- Pitch them your service and show them how you can help them
- Have a very clear contract laid in between
- Can share the work from both parties if the workload increases.
- Find agencies through Google map, Google search, Instagram, LinkedIn

Know how to get emails of company emails here
Know how to write emails here
Tools : https://hunter.io/

Video :
How to find Agencies and pitch them the services.

- This is a great way to get clients by retargeting.
- Since you already have their contacts, and on top of that, you have worked with them.
- It is very easy to pitch them again, with your enhanced services
- Just before pitching, have a good amount of background checks on their current business status.
- You can send them mail again or even retarget them again via Facebook ads

Video :
On how to follow up with your client ?
Steps to be followed

- Get to know about International businesses from Business Directories.
- Business Directories: Groups of businesses and their details listed in one single place.

Steps :
- Google Search: "Business Directories in USA" / "Real estate business in Canada" / "Digital Marketing companies in NewYork"
- Business Directory : Yelp.com ( just for example)
- On these directories, you will find a lot of businesses listed.
- You can get their contacts from their website, Instagram page, Facebook profile, or via any other medium.
- After getting their contacts, can contact them to pitch your services.
- Can also find businesses belonging to your niche and pitch them your services

- You already have clients, and you are providing your services to them
- Try to provide a package of services rather than a single-tone service
- This will make your existing clients have longer contracts of work with you and thus you can build a network of retainer clients.
- Pitch for the service they will require on the monthly basis
- If they don't know about the services they will require on monthly basis, then you can introduce the service to your client, and show them how these new services can be useful to their business.

- As you grow in your freelance journey, you would want to work with 3 or 4 High-Paying Clients rather than 10 low-paying clients.
- Good Clients prefer Specialists
- You start getting work by referrals, word of mount and inbound leads
- Start specializing in a niche that pays well in your domain
- Share Value Consistently via your posts
- Do not settle for low-paying clients
- Connect with your ideal audience on Linkedin
- Become an expert in your niche
- Offer complete Projects
- Create valuable content for your clientele
- Have a strong social media presence
- Have a very professional approach
- Look at the top 10 experts of your niche and stalk their work
- Make free resources u can share that your clients will love
- Work with clients
- Share screenshots of success stories ( of your client success stories/ conversation with clients / how you helped them)
- This shows that you have some kind of authority, your clients are happy working with you.
- Use Pricing Model

Make a Blog/IG Page on your services, keeping ur ideal client in mind
- It will take a good amount of effort to manage freelancing and content creation
- At the same time, it also has a good client conversion ratio.
- Write about your niche, services, and how your domain will have a greater future.
- Write everything around your domain
Tools for content writing ( Link)

IG Page :
- Strategy 4 ( Insta optimization) is compulsory
- Post daily content around your services.
- Tools that can be used :
Canva: To make the posts
Facebook Business Manager, Later - to schedule the posts

- This works like charm if :
- written properly
- researched properly
- made personalized
- and sent to the right person
- First, find out who can be your clients
- Get their emails [ use hunter.io or rocketreach.co ]
- Write a proper email ( get the template here)
- The catch here is that cold email has only a 20% conversion rate.
- Follow-ups are very important
- At least 3 Followups should be done.

( * Only for full time Freelancers)

- Have an account on Youtube, LinkedIn, Instagram, Twitter, Quora, and Facebook ( Priority order based on Content creation results)
- Create content as much as possible around your whole domain
- Make people aware of you and your works
- Establish yourself as a go-to person when it comes to the requirements of services in your niche
- Add as much VALUE as possible
- Teach, brainstorm, and engage with your audience
- Connect with people from your domains.

Situation: While trying to understand someone's business, you found some mistakes or flaws, and becoz of it they might be losing some potential customers.
- In this situation, you can contact them, make them aware of it and pitch them on how you can solve that problem.
- Make them aware of services that they have not implemented and because of that how many customers they have been losing.
- Show them how they are losing their profits in numbers
- Show them how you can improve their business, just becoz have this in your business.
- Send them an email, ask them to get on a call and give free consultation and add value as much as possible

To contact :


- Know how to get anyone's email here.
- Know how to write emails to anyone here.

-Go to meetups physically
- Don't just attend any meetup in zoom or online.
- Network with peoples
- Go to different entrepreneurship/startups meetups
- Make connections with people from your domain in different industries.
- Meet people, exchange profiles, Have discussions on their business, pain points, marketing, product, e.t.c
- Understand their whole business and pain points and after that, you can help them with your solutions.

- Create a Mini-courses
- Market the course
- Talk about the advantages of it
- Post about the course
- Put course links in your Bio on all the Social Handles
- Put status about your courses
- Post what students have to say about your course after they have finished it.
- Promote your course to potential buyers

Start a podcast for your ideal client.
- Talk about your services
- Promote it by posting about it on your posts
- Add values as much as possible
- Start as soon as possible
- The Podcast market has just begun
- Video Podcast :
- Strategy 34 ( Strat a youtube channel is a must )
- it has a good amount of value in the current market
- It is on the rise time.
- Can invite top people to the podcast for the show


Tool required :
Anchor

Strategy ( Build a personal brand, consistently posting valuable content is very important)
- Go to events
- Make a good network base
- Learn Public Speaking
- Give a speech on your domain
- This builds authority
- This takes time to reflect.

Advantages :
- Can connect with the top 1% of people in your field
- Have a conversation with people who are just exceptional in their fields

-This builds a great authority around your name.
- Positions you as an expert in your field.
- Writing a book takes up a good amount of time and experience
- It requires you to be an expert in your field
- Make a digital product and promote it